Saturday, November 03, 2007

A True African venture

A true African is a very rare thing these day. Many think it is down to skin pigmentation others simply claim it as a result of geography but very few ever truly capture the authenticity with which love, respect and a passion for what the continent represents and live to give their best to honour it. There are too many who lazily project their stereotypes and failures hiding their miserable existence in the regular excuse that anything goes in Africa. It is even rarer when this African eloquently and engagingly captures their efforts in an extraordinary story towards creating a trans-African enterprise. Mr Sardanis is that rare thing a true African , an eloquent son at that.

His book should be a compulsory reading. It is a compelling read and quite easy to follow. It captures his efforts across the continent to build a truly authentic multinational African business with such clarity and incisive prose. Each page is a tour de force combination of socio-economic analysis both educational and enjoyable. To my delight he is neither an Afro pessimist nor is he a romantic but a authentic observer who approached the continent with an openness and curiosity that she not only deserves but rarely ever experiences. His views on Nigerians, Americo Liberians, Rhodesians amongst many others are one of the most enlightening that i have read in my life. The most beautiful thing is that he is not a passive observer he has lived Africa and engaged her through good times and bad.

I am still in the middle of the book but i truly do not want it to end it. It is written in an effortless narrative packed with more information that a Harvard Business School Case study. This is a book that should be a bestseller if there is justice in this world.


Saymama said...
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Saymama said...

My kinda book. Africa and enterprise rolled into one and written by an African and not a tourist? Must definitely check out based on your review :-)